Founded in Seattle, Washington, in 1923, “General Insurance Company of America” initiated operations as a property and casualty insurance. The company started earning recognition for its competitive prices and good customer service, allowing them to expand its operations to other states. It was until 30 years later that it created a subsidiary called Selective Auto and Fire Insurance Company (SAFECO), how it is commonly known today, as a competitive strategy against other national companies. Safeco included some changes that would boost and continue expanding their business such as incorporating technology automation tools and diversifying the insurance options offered to customers.
In the 1990s, Safeco decided to focus on its main initial strengths: competitive pricing and customer service. In later years, the firm concentrated its products on property and casualty insurance. In 2008, Safeco became part of Liberty Mutual Insurance which allowed it to be focused entirely on personal insurance. Today, you can find the following products within their insurance options: Auto insurance, motorcycle insurance, boat and watercraft, classic car, recreational vehicle (RV), homeowners, renters, condo, landlord, umbrella, commercial insurance, among others.
Throughout the years, Safeco has been committed to supporting the local communities. For example, in 2003, the insurance company committed $1.6 million for initiatives supporting youth and neighborhoods through its program Neighborhood Matters! in 5 cities: Dallas, Seattle, Indianapolis, Los Angeles, and Atlanta. In 2015, Safeco’s parent company, Liberty Mutual, announced the construction of a $325 million office building in Plano, Texas. The project did not only represent a better working place and environment for existing employees scattered across North Texas, but it was also part of a larger expansion plan, which included hiring around 25,000-35,000 workers in the next five years. Liberty Mutual’s expansion will contribute to boosting the economy of Texas